There are those who believe that by 2030 all organizations in the world will work with infoproducts. Both software companies and hybrid ventures. This projection by Forrester, an American market research company, proves what we had already noticed: the universe of infoproducts is still expanding.
Audiobooks, templates, online courses and tools are examples of infoproducts, because they are goods created and distributed in the digital medium and usually offer some kind of knowledge. Furthermore, they have low risks combined with high potential for profit and scale. This justifies the fact that they are so promising.
However, each type of digital product has its particularity and, consequently, details on how to sell it. Fast food and fitness lunchboxes fall into the food category, but you can’t approach them as one business, right?
Keep reading the article to learn all about new products for the digital age!
Main types of infoproducts
Courses are the best-selling digital products in this universe. Many experts are adopting the format, which delivers quality knowledge added to the freedom of the student to study whenever they want, re-watch the content when they need it and receive a certificate — a document that is gaining more and more recognition in traditional institutions. In other words, it is a digital product that scores a lot in the customer experience.
However, to deliver a good customer experience, you need a good hosting platform. At the very least, it is recommended that it be responsive, with easy and practical access (possibility of social login, for example), easy navigation, and encouragement of learning and delivery of a personalized certificate.
Type of infoproduct with excellent sales too, because they can be consumed on at least four different devices: computer, cell phone, tablet and digital book reader. They are light products, cheap and relatively quick to be consumed — when the reading is finished, soon there may be interest in purchasing another ebook.
When creating your digital book in pdf, convert the file to EPUB, MOBI, AZW2 and FB2 and, to market it, just create a members area and associate it with other products, such as courses. You can even sell your product on Amazon if you are fluent in English.
The members’ areas, also called subscription programs, are digital spaces that can be accessed for a monthly fee. This market already handles more than R$1 billion reais and, in 2019, there was a 17.6% growth in transactions related to recurring payments.
What to sell in digital spaces? Ebooks, as we mentioned, courses or even podcasts. However, an essential condition for the success of a subscription club is the frequency in the publication of content and in the strategies for members to get involved, as there is nothing to stop them from unsubscribing.
Live events, or webinars, are lectures, workshops, product demonstrations or a chat with an expert. Because this material is produced by an event with a specific date and time, it can be sold because of this advantage.
By using platforms to host your webinar, instead of YouTube, for example, you can generate reports on the users who participated, engage better with them through chat, take advantage of the other elements of hosting, work on branding and reach a wider audience.
Tips for creating infoproducts that sell
As much as online courses are the best-selling products, for example, you don’t have to start with them. If it’s your first product, know that your audience isn’t complete yet. See what you can experience at the beginning of this journey:
- one to two hour webinars (live or recorded);
- mini-courses (maximum of 3 modules);
- Courses by email.
Be fair with the price and value of infoproducts
We are all aware that online products have a reduced production cost, so be careful when setting the price. It is necessary to have a sense of the price that the competition proposes and, based on that, to increase your productivity with extras so that it reaches a value that you like.
Add consultancies to the acquisition of the infoproduct, access to exclusive debates with professionals in the area, in short, be creative! Your audience needs to see value in what you want to sell, not just a high or low price.
Invest in outreach
The age is digital, but make no mistake: there will always be audiences you haven’t reached yet. Consider using well-targeted paid ads, affiliate marketing, partnerships, publicity at face-to-face events, networking, etc.
Even the social networks themselves, as a whole, have created a tendency to deliver content primarily via paid traffic. Resisting this can underestimate your product’s success.
Have you ever heard “so and so is hyped about it”? That’s when something is so popular that it thrills even those who don’t know it yet, it’s often with new TV series. Hype your infoproducts with challenges and series of videos — which can even become ads.
Prepare a landing page for your digital product and professionalize your sales. Also employ marketing resources on the page, work on capturing leads and thus launch your product with a greater probability of success.
Study the results
Don’t get hung up on the number of units sold. When we talk about digital products there are many factors behind, such as: number of people who accessed the landing page and conversion rate (which averages 5%).
So if you’ve sold 10 ebooks and you think you’ve gone bad, in fact, you might have done pretty well if only 100 people viewed your product. Therefore, it is important to work on lead generation and bring your product to the greatest number of visitors. If the rate is low, review the copy and/or placement of the digital product.
There are a generous variety of infoproduct formats to invest. Study each one of them and apply our tips to improve your sales.