How do you organize your Instagram feed? It gathers all the posts you’ve made on the social network and, preferably, should follow some visual logic.
Instagram’s own product marketing manager has already stated that the way you arrange your publications should express the concept of your business and delight in appearance since the look is the strength of this social network.
Thus, in this post, we brought 8 tips to help you organize your feed. Enjoy!
What is Instagram Feed?
The Instagram feed is the section, located below your biography, on your profile, in which samples of posts already published appear.
There are three columns of infinitely scrollable images. So there’s plenty of room to let creativity take over and promote your business through a strong, well-crafted visual identity.
Also, the feed is a way to communicate with your audience. Minimalist feeds send a message, coloured feeds send another message, and so on.
But you can only communicate something intentionally when you understand how to organize your Instagram feed.
How to organize the Instagram feed
Now, you will discover features and recommendations for having an organized and interesting feed. Check out:
Have a template or theme for the posts
Create or hire a designer to produce a template pack for each type of post you’re going to publish to your feed.
Define whether your posts will be 1080 x 1080 pixels or 1080 x 1350 in size, decide how your logo will appear on the posts, what style of shapes will appear to decorate the images (bubbles, geometric shapes, fine lines, etc.) and the colour palette that will guide it all.
Use an app or program that helps preview the feed
Have a resource at your disposal that will help you know what your feed will look like before publishing.
It’s even better to have your posts ready a month in advance, especially if you adopt the mosaic structure — a concept we’ll see later in this article.
However, be careful with applications that ask for a login and password. Revealing your password for an app is risky in itself, and Instagram can also interpret it as malicious activity and damage your account.
An alternative is to use the image editors themselves, such as Canva, Figma and Adobe Illustrator — they allow you to create a giant document, 3240 x 3240 px, for example, which is equivalent to an Instagram grid with 9 posts.
Choose a structure to follow
As the name suggests, you should post in a specific sequence, where different types of posts will make your feed look like a chessboard.
For example, you want to post photos of yourself and images with inspirational phrases. There are two contrasting styles that can easily be arranged as a checkered feed.
Aligned horizontally, vertically or diagonally
It’s a simpler structure. Taking the example above, you could post 3 photos of you in a row (lined horizontally), then 3 photos with sentences in a row, and finally 3 other photos of you.
For the feed to have a vertical structure, the sequence is: your photo, phrase photo, your photo and repeat.
Finally, diagonally: your photo, phrase photo, your photo, phrase photo, your photo, phrase photo and repeat.
Sounds confusing, doesn’t it? So don’t forget the previous tip: use an image app!
Divided by colour
It is the feed that has blocks of images with the same or similar colours, the same hue. We like to apply this template to our Instagram profile, see:
It’s the grid that makes the posts talk to each other: parts of the decorative elements appearing in more than one post, a central idea that spreads across the feed, among others. It’s like an evolved chess feed model.
Apply similar filters to photos
Especially for those who post, most of the time, their own photos on Instagram, and its worth following similar filters.
So if, in a moment, you post a photo with high saturation and cool background, repeat this effect on the other photos — even if it’s with other filters. This gives the feed uniformity and beauty.
Use blank spaces
If you like and talk to your brand, apply white frames to your posts to increase white space, since Instagram’s layout is white.
These spaces make the feed prettier, visually ‘breathable’ and with a minimalist feel.
Switch image types
Let’s assume you have a webshop. Instead of pushing photos of your product throughout the feed, intersperse photos of people with your products, tips about them, and more.
This structure helps combat the monotony in the feed, which usually makes the profile uninteresting.
Use the archive function whenever necessary
It’s normal to follow all these tips and still make mistakes, posting a photo at the wrong time.
To do this, in the app, open your photo, tap the three dots in the upper right corner and select the “Archive” option.
Your post will only become visible to you in another section of the app, but if you unarchive it will return to the same place.
Create covers for videos, IGTV and Reels
Videos of up to 1 minute and IGTV necessarily go to the feed. But they need to be part of the harmony you thought for the images, so create covers for them.
With respect to Reels, you have the option of not inserting it into the feed. But if you do, again, create the cover!
As an image- and video- based social network, having your Instagram feed organized can help you leverage your digital marketing efforts and make your business come out ahead.