5 Essential Realtor Characteristics


Those who work in the real estate market know that this area requires knowledge and updating to keep up with the latest in the sector, which is constantly changing. Because of this, understanding the characteristics of the realtor can help him grow his career and pay attention to the points that must be developed.

To help you in this process, we have listed 5 essential points you must know to provide good customer service and be a quality professional. Check out what they are and see if they agree with your profile!

1. Have ethics in relationships with customers and companies

One of the main characteristics of the realtor is professional ethics. This conduct concerns a transparent and correct relationship with customers and employers or partnerships.

This means offering a service that values ​​the honesty of actions in all aspects, especially the suitability, which should not be forgotten due to financial gains or business that are not beneficial to any of the parties involved.

Therefore, professionals who maintain an ethical posture have much to gain. First, the trust and respect of your audience, after all, everyone who offers a good service wins good positions, closes great deals and even starts to be recommended by everyone.

Also because it is common for many interested in buying, renting or selling a property to seek indication of brokers among their friends and family, so those who have shown themselves to be ethical in the service will undoubtedly have preference.

With this, maintaining an ethical posture, your income will be higher, your employability level will increase and you can even become a reference in your market.

2. Present security to provide good service

The realtor is a seller, as he will need to find ways to offer the best products – houses, apartments, sheds, commercial rooms, among other properties – to the client, highlighting the benefits and characteristics of the project, intermediating value negotiations, finally , something very similar to what a store salesperson does, for example, isn’t it?

Therefore, being safe and trustworthy is an essential characteristic. After all, no one would feel comfortable closing a deal, especially with high prices such as real estate, with someone who hesitates during a service.

To avoid any problem in this regard, it is recommended to seek as much information as possible about the sector and the projects you are currently working on. This is because, the more knowledge you have, the more confident you will have to attend and present the project.

In addition, trying to speak firmly, talking while looking at people and worrying about your personal appearance is fundamental. Try to dress appropriately to meet customers. And, of course, speak correctly, avoid slang and, by no means, use profanity.

All these attitudes contribute to an image of a confident professional, something that will be easily perceived by all those who receive care.

3. Demonstrate proactivity to exceed customer expectations

If a client is interested in a particular apartment to buy, do you only present the property in question or any other suggestions? If your answer is the first option, it’s best to start reviewing your concepts.

Proactiveness is one of the essential characteristics of the realtor, and this implies anticipating customer needs and going beyond expectations. These are attitudes highly valued in the real estate sector and that all professionals should seek.

But proactivity is not just about presenting different alternative projects to the customer, even if he has not asked for it. It also means getting ahead of possible doubts, important points in the negotiation, difficulties and even advantages that the potential client is not seeing.

To reach this level of service it is necessary to pay attention to the wishes of customers and with each new business seek to improve and correct what was lacking in the previous one. This sensitivity and insight will come with time, however, it is necessary to be interested in evolving.

4. Be patient to serve customers

Every professional who deals directly with the public needs to have an indispensable characteristic: patience. And so it is with the realtor, because your daily life will be full of people of all personalities.

While some will already know everything they want to find and will likely close the deal with ease, many others will be undecided, needing more time and options to get to know each other, and it can also take much longer to hit the hammer.

To meet these — and many others — demands, a good dose of patience and flexibility is needed, as it will be necessary to manage conflicts, doubts, stress and anxiety of clients. Anyway, the key is to practice serenity.

Without a doubt, a person with a “burst” profile would have difficulties in this field. In addition, the real estate career has many fluctuations, there are periods with many interested in renting, buying or selling, but there are other downturns in the sector.

Therefore, remaining patient and calm, whether during a negotiation or a more complicated phase of the market, is the way to success.

5. Pay attention to the details of the negotiation

One more characteristic of the realtor: attention to detail. This attribute is important, as their routine is not just about presenting real estate to interested parties, it also has a good deal of bureaucracy.

This implies filling in forms, contracts, rules that must be followed, terms, among other documents. For everything to work out, you need to look very carefully at the smallest details, read carefully and be organized so as not to forget anything.

A small mistake or oversight can jeopardize a high-value contract. And nobody wants to lose sales, right? Therefore, anyone who wants to pursue this profession needs to be an organized person who values ​​processes executed with perfection.

Anyone who does everything in a hurry, without paying much attention, will not be able to adapt to the routine of a realtor. In a way, this characteristic goes along with the previous one, because to do everything correctly in detail, you need to be patient and dedicated.

Now that you know what are the characteristics of the realtor, take the opportunity and access our post to know what types of clients in the real estate market are.